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Attaining sustainable growth through corporate social responsibility  Go to website

author(s):IBM Insitute for Business Value
source:ibm.com
type:article > 1500 words
lang: 
publication date:2008-2
submitted by administrator on 20-05-2009
  • Social Innovation
  • Sustainable Innovation

Description

A growing body of evidence asserts that corporations can do well by doing good. Companies can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. Find out how some well-known companies are driving growth through Corporate Social Responsibility (CSR).
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