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Big Green: IBM and the ROI of Environmental Leadership  Go to website

author(s):AMR Research
source:ibm.com
type:benchmark / study
lang: 
publication date:2007-4
submitted by administrator on 20-05-2009
  • Sustainable Innovation

Description

We have seen a rise in inquiries from senior executives regarding the social and environmental questions that face global corporations and their roles as leaders in addressing some of the world’s most difficult problems. For executives seeking guidance, IBM’s approach to the environment offers one set of lessons. IBM has set environmental goals and saved $100m since 1998 by conserving energy.
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Big Green: IBM and the ROI of Environmental Leadership